BANT+C Status 70%

Budget
confirmed
Budget approval confirmed by CFO
Authority
partial
Sarah Chen (CFO) has budget authority; unclear if other decision-makers are involved
Need
partial
Cost reduction is a clear need; full scope of infrastructure requirements unknown
Timing
confirmed
Decision expected by end of February
Competitive
partial
Azure is a known competitor; unclear what other solutions are being evaluated

Gap Coach

You have 3 areas to explore in your next conversation.

Need partial

You've identified needs but should dig deeper.

Current info: Cost reduction is a clear need; full scope of infrastructure requirements unknown

Ask:
  • How is this impacting your team day-to-day?
  • What's the business cost of not solving this?
Authority partial

You know some stakeholders but not the final decision maker.

Current info: Sarah Chen (CFO) has budget authority; unclear if other decision-makers are involved

Ask:
  • Who gives final approval on purchases like this?
  • What's your internal process for vendor selection?
Competitive partial

You know some competitors but may be missing others.

Current info: Azure is a known competitor; unclear what other solutions are being evaluated

Ask:
  • Are there other vendors in your shortlist?
  • What do you like/dislike about your current solution?

Action Items (3)

  • Unknown Prepare detailed cost comparison analysis vs. AWS and Azure
  • Unknown Schedule technical evaluation or demo with Multi-Transcript Test Inc
  • Unknown Follow up before end of February to support decision process

Facts (12)

contact

  • primary_contact: Sarah Chen, CFO (95%)
  • name: John Smith
  • title: CTO
  • company_size: 100 employees

infrastructure

  • current_vendor: AWS (95%)

pain_point

  • cost_dissatisfaction: Unhappy with AWS costs (95%)

vendor

  • evaluating_vendors: Azure and our solution (95%)

budget

  • budget_status: Budget approval confirmed (95%)
  • amount: $500k for Q2

timeline

  • decision_deadline: End of February (95%)
  • duration: 3 months

need

  • solution: cloud migration solution

Interactions (2)

  • call 2026-01-26
    CFO Budget Approval & Cloud Infrastructure Evaluation
    Sarah Chen, CFO at Multi-Transcript Test Inc, confirmed budget approval for a cloud infrastructure evaluation. The prospect is currently using AWS but dissatisfied with costs and is actively evaluating Azure and the proposed solution, with a decision expected by end of February.
  • call 2026-01-26
    Cloud Migration Call with CTO John Smith
    Discussed Multi-Transcript Test Inc's interest in a cloud migration solution during a call with CTO John Smith. They have 100 employees and a $500k budget allocated for Q2. Timeline for implementation is 3 months.